We Ignite Your Big Vision and Bring It To Light.

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What We Do

The Matchlight Group offers personalized, premium, national-standard branding and marketing to regional businesses and beyond. From graphic design, digital strategy and copywriting, to full brand development, logos, websites, animation and voice over, our team delivers elite quality consistently, efficiently, and most importantly, joyfully.


Our Approach

We build long-term relationships with the businesses we work with. Your brand is the way you relay your message to the world, so we tailor all of our work for you to your ideal client and the way your brand solves their problem. We focus on clarity, connection, and excellence in everything we do.


Our Mission

The Matchlight Group provides ongoing branding, marketing, and digital services to regional businesses looking for an “in-house” team experience at prices that make everything possible. Our personable, reliable, trustworthy and communicative team works with only a select roster of clients looking to grow together. From our organized, world-class processes, to our 5-Star service and much more, we pride ourselves on the care and deep thought we put into every brand we have the honor to support.


Our Vision

We imagine a world where businesses large and small have equal access to the highest quality marketing, media, and design.
We imagine a world where business owners get to be in the loop of the creative process from start to finish. We imagine a world where businesses of all sizes and budgets can be overjoyed by how their audience experiences their brand.

Our Team

For regional business like yours – getting your message out in an affordable, yet thoughtful, way is key! Our team consists of artists all over the world that love working with businesses like yours. We’ll look carefully at your project needs, and pick the artist, designer, developer, or animator that fits your project the best! Then it’s on to the good stuff! Getting customers!

Trust, Loyalty, & Clarity

People do business with people and businesses they know they can trust. That trust can be made or broken at a glance. The Matchlight Group works with regional businesses like yours to make sure that you look, feel, and sound trustworthy and powerful – no matter the platform or medium. We’ll also help with your messaging to ensure your current customer base hears you clearly and remains loyal. Let our team help you reach the ideal clients out there that are waiting to get to know you.


Matchlight By the Numbers

We love local and regional businesses, and can’t wait to work with you and your team. Check out some of what we’ve been up to below.

Words Written

Brands Created

Cups of Coffee

Websites Built

Design & Content Marketing

Have you ever known your message but not known how to make sure it’s worded or heard? We get it. We’ll work with you and make sure your message is clear, powerful, and attractive across all platforms. Matchlight is here to help you create irresistible content that converts to sales for your business.



Trust is key. Make sure that each of your Storefronts (read as: where a potential customer experiences your brand first) looks just as powerful and polished as your vision. With Matchlight’s help, your website, logo, and social media presence can become love at first sight for your ideal client.

Executive Level Coaching

You are an expert in your field and you love what you do. We share your passion in our lines of work as well!

The fact is, however, that most business owners don’t have hundreds of hours to invest in becoming experts on things like social media or branding. That’s where Matchlight Coaching comes in. We’re here with workshops for you and your team to help you get further faster. Reach out today to schedule a workshop for your Brand Alignment, Social Media, or more today.

About our Founder

Andrew W. Potter

Andrew W. Potter

Chief Executive Officer

I love local businesses and I’m intimately acquainted with them. Over the course of my career, I’ve owned and operated 4 SMBs myself. After beginning in executive sales in my early 20s I realized that there had to be better ways to get messaging across to target audiences. It was then that I found my way into marketing.

Now I’m passionate about bringing my experience to the local and regional business owners that want to “crack the code” and create a world where they don’t have to be worried every single month about meeting their bottom line and/or making sure that their marketing aesthetic lives up to the quality of their work. If that sounds like you, just reach out. I’d love to have a conversation with you! 

“Strike one match in the dark, and all the world’s not the same.”

– Trans-Siberian Orchestra

From our Clients

Matchlight is a dream to work with! I have been through the branding process three other times and this has been the best! They made it so easy and everyone was kind and talented at helping me discover what I wanted my logo to represent visually. I felt heard. The final result was a stunning logo that was unique and represents my wellness business in a way that makes me proud. Their turnaround time was fast and they were very attentive every step of the way! I am grateful they are part of my small business team.

Amy Grimes

CEO, Float Alchemy

“When it comes to my business, I expect absolute professionalism, and I don’t settle for less than the best. What these guys have done for us constantly has me blown away.”

Robert Smith

Owner, SAPPS

Wow, absolutely incredible! The folks here are some of the friendliest and most supportive people I have ever worked with.

You got a question? They answer it quickly and thoroughly!
You got a problem? They help you find the solution!
You aren’t happy with something? They fix it!
Best of all their designs are stunning!

I could go on and on about how wonderful it is to work with them but the most important things are, of the dozens of marketing companies I have worked with, these folks are the only ones that really make me feel like I have a grasp on what they are talking about (instead of a bunch of marketing mumbo jumbo that usually just confuses me) and that they care about how well both my company and I are doing!

Thank you Matchlight for all you have done for me!

Brandon Walls

CEO, Crown Leatherworks