by Matchlight Admin | Aug 20, 2021 | Branding
Whether you know it or not, your brand is the solution to somebody’s problem. Somebody out there, right now, has something they need or desire, but they don’t know where to find it. Or they don’t think they can have it. Or they don’t think it is possible. It’s too...
by Matchlight Admin | Jul 15, 2021 | Branding, Marketing Strategy
Knowing the specifics of your target audience and being able to communicate with them doesn’t happen by accident. It isn’t a “given.” If you sell houses your ideal client shouldn’t be “anyone that needs to buy a house.”Will...
by Matchlight Admin | May 26, 2021 | Branding
If I ask you what a logo is, what would you tell me? Possibly your answer is associated with words such as brand, design, symbol, or icon, right? But what if I told you that, additionally, what we commonly know as a logo can actually be classified into 4 brand visual...
by Matchlight Admin | Nov 2, 2020 | Marketing Strategy
Knowing the specifics of your target audience and being able to communicate with them doesn’t happen by accident. It isn’t a “given.” If you sell houses your ideal client shouldn’t be “anyone that needs to buy a house.”Will...
by Matchlight Admin | Sep 26, 2020 | Marketing Strategy
COVID adaptation – finding your target audience, and how you can stretch your advertising budget. I’ve been in the marketing industry for many years. In fact, I’ve seen it through 2 different recessions. I’ve had the privilege of branding, designing, and...
