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Are you unsure of what problem your brand solves?

Are you unsure of what problem your brand solves?

Whether you know it or not, your brand is the solution to somebody’s problem. Somebody out there, right now, has something they need or desire, but they don’t know where to find it. Or they don’t think they can have it. Or they don’t think it is possible. It’s too...

Stop calling everything a “logo”

Stop calling everything a “logo”

If I ask you what a logo is, what would you tell me? Possibly your answer is associated with words such as brand, design, symbol, or icon, right? But what if I told you that, additionally, what we commonly know as a logo can actually be classified into 4 brand visual...

The Instagram Enigma

The Instagram Enigma

Instagram (IG) can be overwhelming. It's saturated with people and businesses (and people who ARE their own business) so much that it can seem like getting traction is nearly impossible. I am here to tell you that you don't have to be a celebrity, a corporate titan,...

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