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Are you unsure of what problem your brand solves?
Whether you know it or not, your brand is the solution to somebody’s problem. Somebody out there, right now, has something they need or desire, but they don’t know where to find it. Or they don’t think they can have it. Or they don’t think it is possible. It’s too...
Aligning and Empowering Your Storefronts
Knowing the specifics of your target audience and being able to communicate with them doesn't happen by accident. It isn't a "given." If you sell houses your ideal client shouldn't be "anyone that needs to buy a house."Will you sell a home to anyone that wants to buy...
Stop calling everything a “logo”
If I ask you what a logo is, what would you tell me? Possibly your answer is associated with words such as brand, design, symbol, or icon, right? But what if I told you that, additionally, what we commonly know as a logo can actually be classified into 4 brand visual...
4 ways to identify and communicate with your target audience
Knowing the specifics of your target audience and being able to communicate with them doesn't happen by accident. It isn't a "given." If you sell houses your ideal client shouldn't be "anyone that needs to buy a house."Will you sell a home to anyone that wants to buy...
COVID – Finding your target and maximizing your budget
COVID adaptation - finding your target audience, and how you can stretch your advertising budget. I’ve been in the marketing industry for many years. In fact, I’ve seen it through 2 different recessions. I’ve had the privilege of branding, designing, and launching 4...
The Instagram Enigma
Instagram (IG) can be overwhelming. It's saturated with people and businesses (and people who ARE their own business) so much that it can seem like getting traction is nearly impossible. I am here to tell you that you don't have to be a celebrity, a corporate titan,...
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