A Cover-to-cover rebranding
Gas Station Supply
When we met Cole Candler, Founder and President of Gas Station Supply, he was ready for his company to look like the quality he knew they were.
We worked closely with them and their leadership team to create a brand that they quickly fell in love with. It represents all the professionalism they possess with all of the nostalgia they hold dear.
How your audience experiences your vision.
Here at Matchlight, we believe that your brand is defined by the way the world experiences your brand and company. That might seem like a wide definition to you, but without taking that wide a stance, local businesses often get pitched on the idea that their logo is a brand.
That is simply not the case. A logo is just the very tip of the iceberg. At Matchlight Creative we specialize in brand empowerment—not just logo creation. If you just want a logo, not a problem! We’d be delighted to help, and we have a package just for that.
But, if you want a team that can help you empower your company on a cover-to-cover brand initiative that ignites your entire team, we’re also equipped and ready to make that happen. Our team brings over 40 years of branding experience to the table, so reach out and let us ignite your brand.
From our blog
Are you unsure of what problem your brand solves?
Whether you know it or not, your brand is the solution to somebody’s problem. Somebody out there, right now, has something they need or desire, but they don’t know where to find it. Or they don’t think they can have it. Or they don’t think it is possible. It’s too...
Aligning and Empowering Your Storefronts
Knowing the specifics of your target audience and being able to communicate with them doesn't happen by accident. It isn't a "given." If you sell houses your ideal client shouldn't be "anyone that needs to buy a house."Will you sell a home to anyone that wants to buy...
Stop calling everything a “logo”
If I ask you what a logo is, what would you tell me? Possibly your answer is associated with words such as brand, design, symbol, or icon, right? But what if I told you that, additionally, what we commonly know as a logo can actually be classified into 4 brand visual...