Zinkernagel Brewing Co.
When we met Gary Naegel, he was a chemist with a dream and an AMAZING microbrew. The only issue was that he had a family crest that he wanted to be illustrated, and before Matchlight Creative came along, no one could make it happen.
And now he’s off and running with everything a craft brewery needs.
May 04, 2018
How your audience experiences your vision.
Here at Matchlight, we believe that your brand is defined by the way the world experiences your brand and company. That might seem like a wide definition to you, but without taking that wide a stance, local businesses often get pitched on the idea that their logo is a brand.
That is simply not the case. A logo is just the very tip of the iceberg. At Matchlight Creative we specialize in brand empowerment—not just logo creation. If you just want a logo, not a problem! We’d be delighted to help, and we have a package just for that.
But, if you want a team that can help you empower your company on a cover-to-cover brand initiative that ignites your entire team, we’re also equipped and ready to make that happen. Our team brings over 40 years of branding experience to the table, so reach out and let us ignite your brand.
From our blog
Whether you know it or not, your brand is the solution to somebody’s problem. Somebody out there, right now, has something they need or desire, but they don’t know where to find it. Or they don’t think they can have it. Or they don’t think it is possible. It’s too...
Knowing the specifics of your target audience and being able to communicate with them doesn't happen by accident. It isn't a "given." If you sell houses your ideal client shouldn't be "anyone that needs to buy a house."Will you sell a home to anyone that wants to buy...
If I ask you what a logo is, what would you tell me? Possibly your answer is associated with words such as brand, design, symbol, or icon, right? But what if I told you that, additionally, what we commonly know as a logo can actually be classified into 4 brand visual...